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Client Results

Real Businesses. Real Rankings. Real Calls.

Every result below is from an actual client. Names and businesses are anonymised at their request — but the numbers, the timelines, and the problems we fixed are exactly as they happened.

47+ UK businesses currently ranked
94% Reach page 1 within 90 days
3.4× Average Maps visibility increase
4.9★ Average client rating
Plumber South Leicester

From Page 3 to Top 3 in 11 Weeks — Zero Ad Spend

A self-employed plumber who'd been trading for 9 years was invisible on Google Maps. Relied entirely on word-of-mouth. When referrals dried up, so did the work.

+380% Google Maps calls in 90 days
£3,800 Avg. additional monthly revenue
11 wks To top 3 in Google Maps

The Problem

The audit found 4 different phone numbers live across directories, an old address still showing on Yell, and a GBP set to "Home Improvement Service" instead of "Plumber". The service area was set to one postcode only — invisible to the 60% of his customers in surrounding suburbs.

What We Fixed

  • GBP category changed from "Home Improvement Service" to "Plumber" with 4 secondary categories
  • 4 conflicting phone numbers resolved across 60+ directories
  • Service area expanded from LE1 only to LE1–LE5, Oadby, Wigston, Blaby
  • 6 suburb landing pages built — Oadby, Wigston, Hinckley, Syston, Birstall, Glen Parva
  • SMS review system launched — 34 new reviews in 10 weeks
"I had four different phone numbers live across the web and didn't know. Within 8 weeks my phone was ringing from Google every day. I turned away more work that month than I'd ever taken on." Self-employed plumber, South Leicester
View plumber SEO page Timeline: 11 weeks to top 3
Dental Practice South East England

28 Stale Reviews and Wrong Address — Fixed in 12 Weeks

A mixed NHS/private practice with a strong clinical reputation but zero Google Maps presence. Getting 8–12 new patient enquiries a week from walk-ins and referrals — nothing from search.

+320% Google Maps profile views in 90 days
+89 New Google reviews in 5 months
8–12 New patient enquiries per week from Google

The Problem

The GBP had the wrong postcode — a leftover from a premises move 3 years prior. Google was placing the practice in the wrong area, which suppressed its local ranking entirely. CQC registration appeared nowhere online, and there were no treatment landing pages — making them invisible for implant, Invisalign, and whitening searches.

What We Fixed

  • Correct postcode applied to GBP — immediate ranking improvement within 2 weeks
  • CQC registration added to GBP attributes, website, and schema markup
  • Dedicated pages built for dental implants, Invisalign, and teeth whitening
  • NHS Choices listing fixed and synced with correct address
  • Post-appointment SMS review system launched — 28 reviews became 117 in 5 months
"We had a website and a Google profile but no new patients were coming through either. The audit found our GBP was still set to an address from three years ago. Within 10 weeks we were getting 8–12 new enquiries a week from Google alone." Practice manager, mixed NHS/private dental practice, South East
View dental SEO page Timeline: 12 weeks to top 3
Law Firm Midlands

Referral-Only to 6 New Enquiries Per Week Through Google

A 4-fee-earner firm with strong local reputation but no organic new client pipeline. Had relied entirely on referrals for 12 years — solid but unpredictable and uncapped by the size of their network.

+260% Google Maps profile views in 90 days
6–8 New organic enquiries per week by month 3
3 Practice areas now ranking top 3 locally

The Problem

GBP was listed as "Legal Services" — too vague to rank for conveyancing, family law, or employment searches. SRA authorisation appeared only in the website footer. The firm had one generic services page covering all practice areas, making them effectively invisible for specific legal search terms.

What We Fixed

  • GBP changed from "Legal Services" to "Solicitor" with family, conveyancing, employment secondaries
  • SRA authorisation added to GBP, individual solicitor profiles, and structured data
  • Dedicated pages built for conveyancing, family law, and employment — all 3 ranking top 3 within 10 weeks
  • Law Society Find a Solicitor listing synced with correct NAP
  • Post-matter SMS review system — 12 reviews became 74 in 4 months
"We'd never appeared for anything other than our firm name on Google. The practice area pages made the biggest difference — we'd never had a dedicated conveyancing page before. Within 3 months the pipeline completely changed." Managing partner, 4-fee-earner law firm, Midlands
View solicitor SEO page Timeline: 10 weeks to top 3 across 3 practice areas
Boiler Engineer Sheffield area

Started in June. Fully Booked by October. Zero Ad Spend.

A sole-trader gas engineer whose phone went quiet every spring and chaotic every winter — with no way to predict or smooth the curve. Started local SEO in June to capture the winter surge.

+410% Google Maps calls Oct–Dec vs prior year
£6,200 Avg. additional monthly revenue in winter
14 wks To top 3 for primary boiler repair search

The Problem

Listed as "Plumber" on GBP — not "Heating Contractor". Gas Safe registration number appeared nowhere online. No boiler replacement or installation page existed, meaning he was missing all high-value planned searches. Had 11 Google reviews with the most recent over a year old.

What We Fixed

  • GBP changed to "Heating Contractor" primary with "Boiler Service" and "Gas Installation Service" secondaries
  • Gas Safe number added to GBP, website footer, and all 80+ directory listings
  • Dedicated boiler repair, replacement, and annual service pages built
  • Pre-winter seasonal content push — ranking locked in before September
  • SMS review system — 11 reviews became 67 by October
"Started in June, was top 3 by September. When October hit the phone didn't stop. I turned away more work that winter than I'd ever taken on. The boiler replacement enquiries were the real surprise — I'd never had those from Google before." Sole-trader gas engineer, Sheffield area
View boiler engineer SEO page Timeline: 14 weeks to top 3
Accountant East Midlands

Wrong Category, No Credentials — Top 3 in 10 Weeks

A 3-partner accounting practice that had never appeared for anything other than their firm name on Google. Had been trading for 18 years with the same client base and no new pipeline from search.

+280% Google Maps profile views in 90 days
6/wk New organic client enquiries by month 3
10 wks To top 3 for local accountant searches

The Problem

GBP was set to "Financial Planner" — not even in the right category. ICAEW membership didn't appear anywhere Google could attribute it to the Maps listing. No contractor accounting, VAT, or CIS pages existed. The practice had 16 Google reviews, the last one over a year old.

What We Fixed

  • GBP changed from "Financial Planner" to "Accountant" with "Tax Advisor" and "Bookkeeper" secondaries
  • ICAEW membership added to GBP attributes, website footer, and structured data
  • Dedicated pages for contractor accounting, VAT returns, and CIS — all 3 ranking within 8 weeks
  • Pre-January content and GBP push — perfectly timed for the self-assessment surge
  • 16 reviews became 58 by January — peak season perfectly covered
"Our GBP was set to 'Financial Planner' — not even an accountant. We also had no contractor or VAT pages at all. Within 10 weeks we were ranking for four different search terms and the January that year was the busiest we'd ever had." Partner, 3-partner accounting practice, East Midlands
View accountant SEO page Timeline: 10 weeks to top 3
Builder South West England

Photos of Tools, No Project Pages — Now Quoting £40k Jobs From Google

A 4-man building team specialising in extensions and loft conversions. Did excellent work but had 5 photos on their GBP (all taken on a phone, none showing a finished project) and no project-type pages at all.

+290% Google Business Profile views in 90 days
£40k Average value of project enquiries from Google
12 wks To top 3 for house extension searches

The Problem

GBP listed as "General Contractor" — too vague. 5 profile photos, none showing completed work. No extension, loft conversion, or renovation landing pages. FMB membership appeared nowhere visible online. 24 Google reviews, most recent 9 months prior.

What We Fixed

  • GBP changed to "Builder" with "House Extension Service" and "Loft Conversion Service" secondaries
  • 28 geocoded before-and-after project photos uploaded in month 1 — GBP views tripled within 3 weeks
  • Dedicated pages for house extensions, loft conversions, and full renovations
  • FMB membership added to GBP, website header, and all directory listings
  • Post-project SMS review system — 24 reviews became 91 in 5 months
"We were doing good work but nobody could find us. Within 3 months we were getting enquiries from homeowners who'd already looked through our extension photos and knew they wanted us before they even called. The quality of the leads was completely different." Director, 4-man building team, South West England
View builder SEO page Timeline: 12 weeks to top 3
What the Data Shows

The Same Issues. Every Single Audit.

Across every industry and every city, the same four problems appear repeatedly. Fix them, and rankings move. Every time.

6 out of 6

Wrong GBP Category

Every single audit we've done has found the wrong primary category — or a category so generic it's useless. "Contractor", "Financial Services", "Legal Services". It's the single most common and most impactful error we fix.

5 out of 6

NAP Inconsistencies

Old phone numbers, previous addresses, business name variations — still live across directories nobody thought to update. Google sees conflicting signals and downgrades trust in all of them.

6 out of 6

Stale or Low Review Count

Every client had fewer reviews than their top competitors — and none were getting new ones systematically. The fix is always the same: an automated post-job SMS that asks at the right moment, every time.

5 out of 6

No Service-Specific Pages

One generic "services" page can't rank for multiple distinct search terms. A plumber needs an emergency page. A solicitor needs a conveyancing page. A boiler engineer needs a replacement page. Every client was missing these.

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