Reviews Are the #1 Local Ranking Signal. Most Businesses Have Stopped Getting Them.
Your customers are happy with your work. They just don't leave reviews — because nobody asked. Our automated SMS and email sequences ask at the right moment, every time. No chasing, no awkward conversations, no manual effort. Just a steady flow of genuine Google reviews that rank you higher and convert more customers.
4.9/5 from UK business clients · No long-term contracts · Fully automated
Free Review Profile Audit — 24hr Turnaround
We'll assess your current review profile, benchmark you against local competitors, and show you what it takes to rank above them.
Reviews Don't Just Build Trust — They Build Rankings
Most businesses understand that reviews help conversions. Fewer realise that reviews directly determine where you rank on Google Maps.
Volume
The number of reviews you have relative to local competitors. More reviews signal greater prominence to Google — a top-3 ranking signal.
Recency
A business with 30 reviews in the last 6 months consistently outranks one with 200 reviews where the last was 18 months ago. Google values fresh signals.
Rating
4.0+ is the threshold Google uses to show businesses in local results. 4.5+ is where your star rating becomes a conversion driver as well as a ranking factor.
Keywords in reviews
When customers mention your services and location in reviews ("great boiler repair in Leeds", "best family solicitor near me"), it reinforces your relevance for those search terms.
Response rate
Businesses that respond to every review — positive and negative — rank better than those that don't. Our templates handle all responses, keyword-rich and professional.
Conversion
88% of consumers trust online reviews as much as personal recommendations. A strong review profile doesn't just rank you — it converts the visitors your ranking brings in.
Why Happy Customers Don't Leave Reviews
It's not that they don't want to. It's that they're never asked at the right time, in the right way.
You ask too late — or not at all
The best time to ask for a review is within 24 hours of a job or appointment, while the experience is fresh and satisfaction is high. Most businesses ask weeks later — if ever. By then, the customer has moved on.
The process is too complicated
Most customers who want to leave a review give up when they can't find your profile quickly. If the path from "I'll leave a review" to actually posting one has more than two steps, most people abandon it.
You're not responding to the reviews you have
Unanswered reviews — positive and negative — tell Google your business is disengaged. Competitors who respond to every review consistently rank above businesses with more reviews but no responses.
Volume is stagnant
You got 20 reviews in the first year and 3 in the last two years. Competitors have been consistently adding reviews while yours sit still. Review velocity — the rate at which new reviews arrive — is a direct ranking input.
Set Up Once. Reviews Arrive Indefinitely.
The system works in the background. You focus on the job — we make sure every satisfied customer gets a review request at exactly the right moment.
We Set Up Your Sequence
We configure a post-job or post-appointment SMS and email sequence tailored to your business type. The message is short, personal, and links directly to your Google review page — no searching, no friction. It goes out automatically within hours of a job completing.
Week 1Customers Receive the Request
A brief, friendly message arrives while their experience is fresh. One tap takes them directly to your Google review page. No login required, no navigation — just a direct path to leaving a review. Conversion rates are typically 15–25% per request sent.
OngoingWe Respond to Every Review
Every new review — positive or negative — gets a professional, keyword-rich response within 48 hours. We handle this entirely. Positive reviews are acknowledged with service and location keywords. Negative reviews are managed calmly and professionally, showing Google and future customers that you're engaged.
Within 48 hrs of each reviewMonthly Review Report
Each month you receive a summary: new reviews received, current star rating, review velocity vs last month, and a benchmark against your top 3 local competitors. Plain English, no dashboards to log into.
MonthlyEverything in the Review Engine
The full system — setup, automation, responses, and reporting.
SMS Review Requests
Automated SMS sent to every customer after a job or appointment. Short, direct, and links straight to your Google review page. No friction — the highest-converting review request method.
- Personalised with customer name
- Sent within 1–24 hours of job completion
- Direct Google review link — one tap
- Follow-up message if no response in 3 days
Email Sequences
A complementary email sequence for customers where email is the primary contact method. Slightly longer form than SMS, allowing for a brief thank-you and a clear review CTA. Both channels run simultaneously.
- Branded email template
- Service-specific subject lines
- One-click review link
- 2-step sequence — request + gentle reminder
Review Response Management
Every review responded to within 48 hours — positive and negative. Responses are keyword-rich (service names, location), professional in tone, and written to signal ongoing engagement to Google's algorithm.
- All positive reviews acknowledged with keywords
- Negative reviews handled calmly, professionally
- Location and service terms included naturally
- No templated copy-paste responses
Negative Review Monitoring
We alert you to new negative reviews immediately — before they sit unanswered and damage both your rating and your ranking. For reviews that appear to violate Google's policies (fake reviews from competitors, spam), we flag and submit removal requests.
- Real-time review alerts to your email
- Policy-violating review flagging
- Fake competitor review removal requests
- Escalation guidance for serious complaints
Review Velocity Tracking
We track not just how many reviews you have, but how fast you're accumulating them relative to competitors. A monthly report shows your review velocity, star rating trend, and where you stand against the top 3 businesses in your local Maps results.
- Monthly review count & velocity report
- Star rating trend over time
- Competitor review benchmark
- Recommendations to close the gap
Review Showcase & Embeds
We help you display your best Google reviews on your website — building trust with visitors before they've even clicked to call. Schema markup on your review content also helps Google surface your star rating in organic search results.
- Google reviews widget on website
- Review schema markup for star ratings in search
- Featured review selection & placement
- Social proof content for key service pages
What to Expect — by Industry
Review generation speed varies by industry. Here's what clients typically achieve within the first 6 months.
Plumbers & Boiler Engineers
High job volume means fast review accumulation. The post-job timing works especially well — customers are relieved and satisfied immediately after an emergency fix.
Dental Practices
Dental patients respond well to post-appointment requests. High appointment volume across the practice makes review accumulation fast. Treatment-specific requests ("how was your implant consultation?") outperform generic ones.
Solicitors & Law Firms
Lower volume than trades, but legal clients leave detailed, keyword-rich reviews that carry significant ranking weight. Post-matter requests (sent when a case closes) perform best. SRA-compliant approach throughout.
Estate Agents
Lower transaction volume than trades, but buyers and sellers are emotionally invested in the process — they leave thorough, detailed reviews when prompted at the right moment (completion day or key exchange).
Review Engine — Your Questions
No — asking customers for reviews is entirely permitted. Google's guidelines prohibit incentivising reviews (offering discounts or gifts in exchange), posting fake reviews, and cherry-picking by only asking customers you know will leave positive feedback. Our system sends requests uniformly to all customers and offers no incentives, which is fully compliant with Google's review policies.
We don't — you provide the customer contact details from your own records (your CRM, job management software, appointment system, or even a simple spreadsheet). We help you set up a simple process for passing these to the system after each job or appointment. Depending on your existing tools, this can often be automated via a simple integration or a daily export.
You'll be alerted immediately. We draft a professional, calm response — not defensive, not apologetic to the point of admitting fault — and send it to you for approval before posting. A well-handled negative review actually builds trust with potential customers, showing you take feedback seriously. We also assess whether the review violates Google's policies and submit removal requests where appropriate.
Most businesses see their first new reviews within 72 hours of the first requests going out. Volume builds over the first 4–8 weeks as the system processes your customer base. By month 3, most clients have received more reviews than in the previous 2 years combined.
Our primary focus is Google reviews, as these have the most direct impact on local Maps rankings. However, we can extend the system to request reviews on Trustpilot, Checkatrade, or NHS Choices depending on your industry. Google always takes priority — we never dilute the Google review volume by splitting requests equally across platforms.
Yes. The review engine is available as a standalone monthly service. It produces the strongest results when combined with GBP optimisation and citation syncing — those three together form the foundation of a strong local Maps presence — but review generation alone will produce measurable ranking improvements for most businesses, particularly those with few or stale reviews compared to local competitors.
Find Out How Your Reviews
Compare to Local Competitors
We'll benchmark your review profile against the top 3 businesses ranking above you — and show you exactly what it takes to overtake them. Free, within 24 hours.