Homeowners with Big Projects Are Searching Google Before They Ask Anyone
Extensions, loft conversions, renovations, new builds — homeowners research online for weeks before they ask for a quote. The builders in the top 3 Google Maps results get the most enquiries, the most quotes, and win the most projects. We put you there.
4.9/5 from builder and contractor clients · No long-term contracts · Results in 30–90 days
Free Builder SEO Audit — 24hr Turnaround
We'll show you exactly where you rank for local building and renovation searches — and what it takes to beat the competition.
Why Good Builders Stay Invisible on Google
You do excellent work. The finished projects speak for themselves. But online, you're invisible — and homeowners with £30,000 projects can't find you.
"We rely on word of mouth but the pipeline isn't consistent"
Referrals come in waves. A busy summer followed by a quiet autumn. Google Maps puts you in front of homeowners the moment they start researching their project — before they've even asked a neighbour for a recommendation.
"We do great work but our photos aren't online anywhere"
For building work, photos are the sale. A homeowner considering a £40,000 extension will scroll through your project photos for 10 minutes before they call. Without geocoded before-and-after project photos on your GBP, you're asking them to trust you on faith alone.
"We do extensions, loft conversions, and renovations — but only get calls about one"
A generic "builder" GBP listing can't rank for "house extension [city]", "loft conversion [town]", and "kitchen renovation [area]" simultaneously. Each project type is its own search with its own audience and its own competition.
"We're spending a fortune on Checkatrade and MyBuilder with inconsistent returns"
Leads from trade directories are shared with competing builders — you're in a bidding war before the first conversation. Google Maps enquiries come from a homeowner who's already seen your work and chosen to contact you specifically.
Here's exactly what we do to fix this for builders and contractors.
Why Building & Renovation Is One of the Best
Local SEO Opportunities in the UK
High project values, long research periods, and a local Maps market where most builders have never invested in SEO.
Repair & Maintenance Searches
Quick-turnaround jobs — these clients call fast. Lower value but volume is high and they often lead to bigger project discussions.
- "builder near me"
- "local builder [town]"
- "brick repair [city]"
- "builder open now"
- "handyman builder [area]"
Extension & Renovation Searches
8 weeks of research before they call. Photos, reviews, and a portfolio win the quote. Average project value: £15,000–£80,000.
- "house extension builder [city]"
- "loft conversion [town]"
- "kitchen extension cost [area]"
- "full house renovation [city]"
- "garage conversion builder"
Invisible Builder vs. First Call on Google
Every item on the right is achievable within 60–90 days.
No Enquiries From Google
- ✕GBP listed as "General Contractor" — no project-type visibility
- ✕5 photos on GBP — all taken on a phone, none showing completed projects
- ✕No extension, loft conversion, or renovation landing pages
- ✕24 Google reviews — last one was 9 months ago
- ✕Paying Checkatrade and MyBuilder for shared leads every month
- ✕FMB or TrustMark membership nowhere visible online
Top 3 — Getting the First Call
- ✓Top 3 for "house extension [city]", "loft conversion [town]" and 25+ project terms
- ✓40+ geocoded, professional project photos showing before-and-after work
- ✓Dedicated landing pages for every project type you offer
- ✓90+ Google reviews with detailed project descriptions from clients
- ✓FMB membership and TrustMark accreditation displayed everywhere
- ✓Organic enquiries daily — homeowners who've already seen the work
What We Do Every Month
Specific tasks, tracked monthly, reported in plain English.
Google Business Profile Rebuild
We set the correct builder categories, add FMB or TrustMark credentials, write keyword-rich descriptions covering your project types, and upload professional project photos every month. For builders, photos are everything — we treat them as a priority.
- "Builder" primary + extension, renovation secondaries
- FMB, TrustMark, Which? credentials displayed
- Project-specific service list — extensions, lofts, kitchens
- Before-and-after project photos uploaded monthly
Project-Type Landing Pages
A dedicated page for each project type you offer — house extensions, loft conversions, kitchen extensions, garage conversions, full house renovations, and new builds. Each page targets the specific searches homeowners use when planning that project.
- House extension, loft conversion, renovation pages
- Kitchen extension, garage conversion pages
- Area-specific pages for your service towns
- Project cost FAQs targeting rich result snippets
FMB, TrustMark & Accreditation Signals
Federation of Master Builders membership, TrustMark government endorsement, and Which? Trusted Traders are verifiable trust signals Google uses to rank builders. We ensure they're correctly displayed across your GBP, website, and directories — not buried on a footnote nobody reads.
- FMB membership linked on GBP and website
- TrustMark endorsement schema markup
- Which? Trusted Trader badge correctly displayed
- Insurance and liability confirmation where relevant
Review Generation Engine
Post-project SMS sent to every client when the job completes. Building clients leave the most detailed, high-value reviews of any trade — "brilliant extension build in [city], finished on time and on budget" — these reviews convert future clients and rank you higher simultaneously.
- Post-project SMS — fires at job completion
- Project-specific request — "how was your extension build?"
- Keyword-rich response templates
- Review monitoring and competitor benchmarking
Citation & Directory Syncing
NAP fixed across 80+ UK directories — with specific focus on trade and building directories that carry extra ranking weight: Checkatrade, MyBuilder, TrustATrader, TrustMark register, FMB directory, and local chamber of commerce listings.
- FMB, TrustMark, Which? directory listings
- Checkatrade, MyBuilder, TrustATrader synced
- Local chamber of commerce & trade listings
- Duplicate detection & monthly monitoring
Enquiry Tracking & Reporting
We track calls and web enquiries from Google — broken down by project type where possible. Monthly plain-English reports show which searches are driving enquiries, which project pages are performing, and how you rank against competitors across your service area.
- Dedicated call tracking number
- Project-type enquiry source reporting
- Local search visibility grid by postcode
- Monthly report + strategy call
You Build the Projects.
We Make Sure Homeowners Find You First.
The builders ranking above you on Google aren't necessarily doing better work. They're just more visible. When a homeowner starts researching a £40,000 extension, the first three builders they find on Google Maps are the three who'll win the job. We put you in that list.
enquiries from Google
From Invisible to Top 3 — Step by Step
Here's exactly what happens from the moment you claim your free audit.
Free Builder SEO Audit
We map your rankings for every project-type search term in your area — extensions, loft conversions, renovations, garage conversions. We identify GBP issues, accreditation gaps, review gaps vs. competing builders, and citation errors. Report within 24 hours.
Week 1 — FreeGBP Rebuild, Accreditations & Citation Blitz
We rebuild your GBP — correct builder categories, FMB and TrustMark credentials displayed, project-specific service descriptions, and your first batch of geocoded project photos uploaded. Simultaneously we fix your NAP across FMB directory, TrustMark register, Checkatrade, MyBuilder, and 75+ more directories.
Week 2–3Project Pages, Reviews & Local Backlinks
Project-type landing pages go live — extensions, loft conversions, renovations, and your other core services. The post-project SMS review system launches. Local authority backlinks from regional press, chamber of commerce, and trade directories begin building your domain authority.
Month 1–2Top 3 Lock-In & Ongoing Growth
Once ranked, we continue adding project photos, maintaining your review velocity, and monitoring competitor movements. Monthly report covers enquiries, calls, map visibility, and project-type performance — all in plain English.
Month 3+ — OngoingFrom Relying on Referrals to Quoting
£40,000 Extension Jobs From Google
"We were doing good work but nobody could find us online. The audit showed we had no project-type pages and our GBP photos were just pictures of tools. Within 3 months we were getting enquiries from homeowners who'd already looked through our extension photos and knew they wanted us before they called. The quality of the leads was completely different."
What We Fixed
Changed to "Builder" primary with "House Extension Service" and "Loft Conversion Service" secondaries. Moved to page 1 within 4 weeks.
Uploaded 28 geocoded before-and-after project photos in month 1. GBP views tripled within 3 weeks of upload.
Built extension, loft conversion, and renovation pages. Extension page ranking top 3 within 10 weeks.
Added to GBP, website header, and all directory listings. Client trust signals dramatically improved.
Questions Builders & Contractors Ask Us
Straight answers — no jargon.
Usually a combination of: wrong or generic GBP category ("General Contractor" instead of "Builder"), no project-type photos or portfolio on the profile, no dedicated extension or renovation landing pages, and fewer or more stale reviews than local competitors. Most builders we audit have at least three of these. Our free audit identifies every issue within 24 hours.
More important for builders than almost any other trade. Google prioritises profiles with recent, quality photos — and for a building business, photos directly drive conversions as well as rankings. A homeowner deciding between three builders will spend 10–15 minutes looking at project photos before they call. We treat photo management as a core monthly task — uploading geocoded before-and-after project photos every month, not just a set-and-forget upload when you sign up.
Yes — and this is one of the most valuable things we do for builders. "House extension builder Leeds" and "loft conversion Leeds" are completely different searches with different competition and different audiences. A single generic "builder" GBP won't rank for both. We build individual project-type landing pages for each service, giving you multiple top-3 positions across different search terms simultaneously.
Yes — when it's correctly set up. FMB membership, TrustMark endorsement, and Which? Trusted Trader status are verifiable trust credentials Google uses to assess business authority. They should appear on your GBP attributes, website, and all directory listings — not just as small logos on your footer. We also add structured schema markup so Google can read them as verified accreditations rather than just images.
For quality of leads, yes — and usually for cost per lead over 6–12 months too. Checkatrade and MyBuilder send shared leads — you're competing with 3–5 other builders the moment the enquiry lands. A homeowner who found you on Google Maps and looked through your project photos has already pre-qualified themselves. They want you specifically, not a race to the lowest quote. Once ranked organically, every enquiry is free.
Both — and small local builders often see the fastest results because the local competition for building SEO is genuinely low. A 2–4 person builder getting one additional £30,000–£50,000 extension project per quarter from Google organic is a significant business impact. You don't need a large team or a big marketing budget — you need a properly optimised Google presence and strong project photos.
Ready to Win High-Value Projects
From Google Search?
We work with one builder per area — no conflicts, no compromises. Claim your territory and get a 100% free audit within 24 hours.