Privacy Policy

1. Who We Are

Prime Local SEO ("we", "us", "our") is the data controller responsible for your personal data. We are registered with the Information Commissioner's Office (ICO).

Data Controller: Prime Local SEO
Address: International House, 12 Constance Street, London, E16 2DQ
Email: privacy@primelocalseo.co.uk
Phone: +44 20 7946 0192

2. Personal Data We Collect

2.1 Information You Provide Directly

• Contact forms & audit requests: Name, business name, email address, phone number, website URL, and industry sector
• Email correspondence: Any personal information included in emails or messages you send us
• Client onboarding: Business information, billing details, and access credentials for third-party platforms

2.2 Information Collected Automatically

• Usage data: Pages visited, time spent on site, referring URLs, browser type, device type, and operating system
• IP address: Collected and processed in accordance with our Cookie Policy
• Cookies and tracking technologies: As described in our Cookie Policy

3. How We Use Your Personal Data

Purpose	Data Used	Legal Basis
Responding to audit requests and enquiries	Name, email, phone, website, industry	Legitimate interests / Pre-contractual steps
Delivering contracted SEO services	All client data provided during onboarding	Performance of a contract
Sending invoices and processing payments	Name, billing address, email	Performance of a contract / Legal obligation
Sending marketing emails about our services	Email address, name	Legitimate interests (B2B) / Consent (individuals)
Improving our website and services	Anonymised usage and analytics data	Legitimate interests
Complying with legal obligations	Relevant personal data as required	Legal obligation

4. Our Legal Basis Under UK GDPR

• Contract: Processing is necessary to perform our contract with you or to take steps before entering a contract
• Legitimate Interests: We have a legitimate interest in processing business contact data for marketing to B2B contacts, and analysing website usage to improve our services
• Consent: For analytics and marketing cookies, and where required for direct marketing to individuals
• Legal Obligation: Where we are required by law to process or retain data

5. Third-Party Data Processors

Processor	Purpose	Location
Google Analytics (GA4)	Website analytics (anonymised)	USA (UK adequacy / SCCs)
Google Ads	Advertising & remarketing	USA (UK adequacy / SCCs)
Meta (Facebook Pixel)	Advertising & remarketing	USA (UK adequacy / SCCs)
Email service provider	Email delivery & marketing	USA (UK adequacy / SCCs)
Stripe / GoCardless	Payment processing	UK / EU
Hosting provider	Website hosting & data storage	UK / EU

We do not sell your personal data to any third party.

6. Data Retention

• Audit enquiries (non-clients): 12 months from last contact, then securely deleted
• Client data: Duration of contract plus 6 years (HMRC requirements)
• Marketing contacts: Until you unsubscribe or withdraw consent
• Website analytics: 26 months (Google Analytics default)

7. Your Rights Under UK GDPR

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Ask us to correct inaccurate or incomplete data
• Right to erasure: Ask us to delete your personal data where no legal obligation requires us to retain it
• Right to restrict processing: Ask us to limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing

To exercise any of these rights, email privacy@primelocalseo.co.uk with "Data Rights Request" in the subject line. We will respond within one calendar month.

8. Complaints & the ICO

If you are unhappy with how we have handled your personal data, please contact us first at privacy@primelocalseo.co.uk.